Arroyo Cycle Works
A steel bike should look like it was made by hand. Because it was.
Client
Arroyo Cycle Works
Industry
E-commerce
Year
2026
Location
Los Angeles
Services
Brand refresh · Website · 3D product viewer
Live site
arroyocycleworks.com
Arroyo builds custom steel frames by hand in a garage in Highland Park. Their old site sold them like a parts catalog, and customers kept asking whether the bikes were really made in LA.
We redrew the mark from the head badge they already stamp on every frame, and built the shop around the build itself: pick a frame, rotate it in 3D, then follow it through the workshop until it ships. The 3D model has color presets the team updates on their own when a new paint comes out.
Founder, Arroyo Cycle Works
“They spent a day in the shop before they drew anything. You can tell.”
What they kept
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Team
Rosa Quintero
creative direction
Hana Sandoval
design
Mateo Ferris
3D and development
June Halloran
production