Saltgrass Swim

Swimwear made from fishing nets, shown in the water they came from.

Old fishing nets piled on a San Diego dock, the material behind Saltgrass nylon.

Saltgrass shop on a laptop: a swimsuit beside the net its nylon came from.

Saltgrass packaging: a paper pouch with a net-knot pattern and a woven label.

Saltgrass fabric swatches beside a tangle of old fishing net.

Client

Saltgrass Swim

Industry

E-commerce

Year

2022

Location

San Diego

Services

Brand · Shop · Campaign

Live site

saltgrassswim.com

Saltgrass had a good product and a site that looked like every other swim brand. The founders wanted the material up front, not in a footnote.

We built the brand around the net itself: the pattern, the knots, the color of worn nylon. The shop shows each suit next to the nets its nylon came from, and the first campaign ran as a short film shot off Point Loma.

What they kept

Brand identity and guidelines

Shop

Campaign film and stills

Packaging

Team

Rosa Quintero

creative direction

Hana Sandoval

design

Mateo Ferris

development