Coldframe Energy
Storing heat is an old idea. The brand had to make it feel like a new one.
Client
Coldframe Energy
Industry
Climate
Year
2024
Location
Austin
Services
Brand · Website · Animated diagrams
Live site
coldframeenergy.com
Coldframe sells thermal batteries to factories, and its buyers are engineers who distrust marketing. The old site said "clean energy" more often than it explained the battery.
We dropped the claims and put diagrams in their place. The site explains the battery in three animated drawings, and each project page shows the plant, the problem and the setup, in the customer's own words.
What they kept
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Team
Rosa Quintero
creative direction
Tobias Kline
development
Hana Sandoval
design