Tiller & Vine

Every bottle carries the row it came from on its label.

Three Tiller & Vine bottles, each label showing its block on the vineyard map.

Vineyard rows in Paso Robles at golden hour with a crate of bottles.

Tiller & Vine club page on a laptop: choosing the next box by vineyard block.

Client

Tiller & Vine

Industry

E-commerce

Year

2023

Location

Paso Robles

Services

Packaging · Shop · Wine club

Live site

tillerandvine.com

Tiller & Vine sold most of its wine in the tasting room. The family wanted a club that worked for people who visit once and live three states away.

We designed a label system built on the vineyard map, so each wine points to the rows it came from. The shop and the club use the same map, and members choose their next box by block, not by price.

What they kept

Label system and print files

Shop and club sign-up

Layered map illustration

Email templates for club releases

Team

Hana Sandoval

design

June Halloran

production

Mateo Ferris

development